Training Program In Digital Marketing

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Course Overview

Learn key digital marketing skills, including SEO, social media strategies, and email campaigns. This course provides practical knowledge to enhance online brand presence and engagement. Understand digital analytics and conversion optimization to build effective marketing strategies.

Master SEO and SEM techniques.

Develop effective social media strategies.

Learn email marketing best practices.

Analyze digital marketing metrics.

Create and manage digital campaigns.

Gain insights from industry professionals.

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Digital Marketing Course Curriculum

Eligibility

This course is ideal for professionals seeking to advance their digital marketing skills. Basic understanding of marketing concepts and familiarity with online platforms are recommended.

  • Understanding of marketing fundamentals.
  • Basic knowledge of web technologies.
  • Familiarity with social media platforms.
  • Willingness to learn and apply digital strategies.

Pre-requisites

Basic knowledge of marketing principles and some experience with digital tools is recommended but not required. A passion for digital marketing and a willingness to learn are essential.

Module 01 : Foundations of Digital Marketing

  • Overview of digital marketing landscape
  • Understanding digital consumer behavior
  • Key digital marketing channels and strategies
  • Setting marketing goals and KPIs
  • Developing a content marketing strategy
  • Content creation and curation techniques

  •  On-page and off-page SEO optimization
  • Keyword research and content optimization
  • Introduction to PPC advertising platforms (Google Ads, Bing Ads)
  • Creating effective ad campaigns and ad groups
  • Bidding strategies and budget management
  • A/B testing and conversion tracking


  • Social media strategy and platform selection
  • Creating and managing social media campaigns
  • Understanding influencer marketing and its impact
  • Identifying and collaborating with influencers
  • Measuring social media and influencer marketing ROI
  • Engaging with customers and building brand loyalty


  • Introduction to digital marketing analytics
  • Google Analytics setup and configuration
  • Tracking and analyzing user behavior
  • Conversion rate optimization (CRO) techniques
  • Developing a comprehensive digital marketing plan
  • Building and optimizing e-commerce websites

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Digital Marketing Exam and Certification

The exam consists of multiple-choice questions and practical case studies. It assesses your knowledge in areas such as SEO, PPC, and social media marketing.

The certification demonstrates your expertise in digital marketing strategies and is recognized by industry leaders. It highlights your ability to implement effecti

Preparation materials include online courses, practice tests, and study guides. We also offer access to expert forums and webinars to help you prepare effectively.

Obtaining a Digital Marketing certification can enhance your career prospects, increase your earning potential, and provide you with the skills needed to excel in

PMP Certificate

Why Choose Our Online Full Stack Development Bootcamp?

Comprehensive Curriculum

Master essential digital marketing skills, including SEO, PPC, social media, and analytics, with in-depth modules.

Flexible Learning

Learn at your own pace with 24/7 access to all course materials, tailored for busy schedules and different learning speeds.

Expert Instructors

Gain insights from top industry experts who bring years of real-world experience and practical knowledge to every lesson.

Interactive Experience

Engage in live Q&As, collaborative group projects, and hands-on workshops designed to reinforce learning and build confidence.

FAQs

Digital Marketing encompasses online strategies like SEO, social media, and email marketing to reach and engage customers. It's essential for bu

Key skills include SEO, content creation, social media management, data analysis, and PPC advertising. Familiarity with tools like Google Analytics and social media platfor

Success is measured through metrics such as website traffic, conversion rates, click-through rates, and ROI. Using tools like Google Analytics can help track these key perf

SEO focuses on organic search results by optimizing your website for better visibility, while PPC involves paid advertising on search engines and other platforms to drive t

Regular updates are crucial to keep up with market trends and algorithm changes. It is recommended to review and adjust your strategy at least quarterly or whenever major u